Who is this creature with terrible claws, and terrible teeth in its terrible jaws? Oh help, oh no…. it’s a Facebook eco group sniping at people for trying their best. Scherioushly…

So I’ve mentioned this before, but I think the current #WarOnPlastic agenda becoming so popular has caused some long-term environmentalists to be a bit annoyed that they’re not quite so alternative anymore. Some of them seem to be using the anonymity of the internet to shoot people down in flames who are new to the mission and maybe don’t fully understand the complexity of it all. Some of this is valid but just maybe ill-phrased (e.g. do you really know what’s happening to your recycling?), but some of it is just plain unnecessary. For example, a recent post I saw of someone celebrating the introduction of paper straws in Tesco was met with a bunch of people asking the poster why they needed straws in the first place (maybe a fair point, but also potentially ablist), then criticising the plastic bottles of fizzy drinks behind the straws in the photograph – which the original poster may or may not have been buying anyway. Blah. It’s pretty boring really and gets in the way of useful information sharing and mutual encouragement for people making changes to help the planet.

Anyway…. back to the point. Terracycle. I discovered this quite recently, as a new drop-off point has been set up very near our house. This article is a really useful summary of what it’s all about – essentially, Terracycle partner with big brands to set up recycling programmes for waste which isn’t accepted by most kerbside recycling services. There are local drop-off points at churches, schools, community centres etc. and the recyclers can earn points which turn into charitable donations. Brilliant.

We were excited to find that our local drop-off point takes pet food pouches. Our (non-vegan) cat has the most expensive cat food in the world, special medicated stuff for his troublesome bladder and kidneys. I can’t give him cheaper canned stuff, with more easily recycled packaging, as it would make him ill and cost us a huge amount of money to keep him alive, again. So these pouches are non-negotiable plastic use for us while he’s still shuffling across this mortal coil. Additionally, they collect crisp and snack packets, bread bags and various other things. There’s also a national contact lens recycling scheme, with collection points at opticians. Again, this is non-negotiable plastic use for me (blind as a bat, crap peripheral vision in glasses, plus, you know, vanity) and I’ve felt guilty about it for years, so hooray.

Terracylcle say that they recycle 97% of the waste they receive, and promise that nothing goes to landfill (some is reused or composted). This is how they do it. I tweeted them directly about the contact lens scheme and they said that the plastic is used to make products such as benches, and “mostly” recycled in the UK, “rarely” in Europe.

So far so good. Then I stepped down the internet rabbit hole. Terracycle is perpetuating the problem, getting into bed with big corporations (Nestle, PepsiCo, Walkers) to keep us consuming – Walkers want you to keep eating crisps, Terracycle want you to keep eating crisps, you want to keep eating crisps – so if a guilt-free solution to your crisp eating can be found, everyone’s a winner. Except we keep making more and more plastic, downcycling it into products that will end up in landfill in the end, and there’s no pressure on manufacturers to develop better packaging, and no pressure on us to change our ways. This article explains a bit more about the business model, and says that Terracycle is a profiteering middle-man (they don’t actually own any processing plants themselves). Even Wikipedia contains some accusations of green-washing, and a fellow blogger is particularly scathing here.

So I’ve been thinking about this a lot this week, as I’ve been sorting through our stash of stuff for drop-off, and trying to balance out the conflicting views I’ve seen on this. My conclusions, for what they’re worth, are as follows:

Yes, Terracycle is a business, trying to make money. We live in a capitalist society, like it or fight it. They are guaranteeing to recycle stuff, though, in comparison with our own local authorities, who have no audit trail of what has happened to huge amounts of exported waste. Yes, it’s a lot of green-washing from big corporates, but they are funding the recycling and preventing this stuff going to landfill or being incinerated, and it does benefit local charities and schools. Also the soon-to-be-launched Loop programme, described in this interview with Terracycle founder Tom Szaky, looks really interesting. I think he’s right when he says that consumers want to live a waste-free life but won’t sacrifice on affordability and convenience. We’re all clamouring for big business to do something to make the change, so maybe this is the beginning of progress?

Maybe I’m hugely naive or poorly-informed about capitalism and consumerism, and I should be more radical, but I am going to carry on collecting for our local drop-off point and saving up my contact lenses.

I agree we have to focus on reducing consumption and analysing what we really do need in our lives; the faff of separating out the waste does make you more mindful of this, and about what could be reduced or reused before being recycled. For example bread bags – could I take these to the supermarket and use for loose veg? Could I use them instead of freezer bags? (which I use about 897 times before throwing away anyway). Does my husband REALLY need to eat a bag of crisps and a bar of chocolate every day with his packed lunch? Yes, yes he does. Unless I do more baking, of course. Which would correlate directly with more CBeebies (causing brain-rot, of course), and/or less naptime blogging – which would make you lot sad, and interfere with my plans to become the next Jack Monroe (she’s ace, by the way) and change the world, one rambling post at a time.